01
Strangers.
What pulls.
02
Fans.
What holds.
01 · Strangers — UTM

Every link tagged.

sauna.show/?source=gads&medium=cpc&campaign=lp-inbox-founder&content=hl-cowork-v2&term=ai-inbox-agent
Untagged = bug.
01 · Strangers — outbound

Cold outbound.

Lists in the CRM. One ask per send. Replies trace back to the cell.

Lists Segmented by persona hypothesis. Founders, VCs, hiring, chiefs of staff.
The ask "Walk me through last Tuesday." No pitch. One question.
The trace Every link is a Dub short. Reply → click → cell.
01 · Strangers — AdWords

Sixty-four cells.

Three dimensions × 4 values each.

Segment
  • Founders
  • VCs
  • Hiring managers
  • Chiefs of staff
AI literacy
  • None
  • Light
  • Power user
  • Builder
Competitor
  • vs-chatgpt
  • vs-cowork
  • vs-openclaw
  • vs-perplexityor vs-viktor — whichever has more traffic
01 · Strangers — goal

1 ICP.
3 personas.

A working hypothesis by Friday.

02 · Fans

Solve a real problem.

Free AI enablement. We sit with you, beginning to end.

Alignment on philosophy before retainer. Observe first. Pick a small wedge — a concrete problem — and solve it as proof. — Robert's brief, paraphrased
02 · Fans — the process

How it goes.

01 Listen. Where time goes. What recurs. What they'd hand off if they could.
02 Sketch. The smallest agent that could plausibly own it.
03 Build. We wire it. Sauna, MCPs, whatever it takes.
04 Deploy. On their machine, in their week. We're in the room.
05 Run. Measure for two weeks. Refine. Then hand them the keys.
02 · Fans — goal

A playbook we can sell.

Advocates first. Then a productised enablement.

The cadence

Ship Monday. Synthesise Friday.

Mon Ship. UTM helper, dashboard, AdWords cells, outbound lists. Live by EOD.
Tue Read. Dashboard at 11am and 5pm. Pause cells under 1% CTR.
Wed Engage. First fan calls land. First enablement scope agreed.
Thu Build. Second pass on ad copy. Build day for the first enablement wedge.
Fri Synthesise. ICP hypothesis. 3 persona drafts. Enablement playbook v0.1.
The rules

What we won't do.

01 Ship an untagged link. Untagged traffic is a bug.
02 Chase a conversion number. The deliverable is signal.
03 Name a persona without verbatim quotes. From outbound replies or fan calls.
04 Pitch on a fan call. We're there to listen and to solve.
05 Relitigate a dead cell next week. The kill list closes the question.
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